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Customers for life through service irwin marketing by charles futrell fundamentals of selling, e trains readers on a detailed, yet broad, stepbystep selling process that is universal in nature. Publication date 2006 topics selling publisher boston, mass. Customers for life through service kindle edition by futrell, charles. Sales force research beyond geographic boundaries article pdf available in journal of personal selling and sales management 3. Customers for life, sixth edition, and abcs of relationship selling through service, ninth edition, both published by mcgrawhill ltd. Fundamentals of selling, by futrell, 12th edition bookbyte. Fundamentals of selling customers for life through service th editi.
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